The Brand to Business Newsletter The ONLY newsletter helping local Worcester, MA businesses grow their brand & marketing through weekly, actionable tips and insights. Hi Reader, One of the best ways to sell your product or service for your local business is by having your customers tell others about it. Whether it’s word of mouth, online reviews, or testimonials, if people are talking positively about your business, it’s likely to pay off with a sale. However, most reviews and testimonials...
29 days ago • 1 min read
The Brand to Business Newsletter The ONLY newsletter helping local Worcester, MA businesses grow their brand & marketing through actionable tips and insights. Hi Reader, As a local small business owner, you've probably felt lost or frustrated at times when it comes to making sure your brand is found by local customers online. You may have asked questions like... How do I get to the top of Google? What is SEO, and do I really need it? Wait–now there's AI search? How do I make sure I show up on...
about 1 month ago • 1 min read
The Brand to Business Newsletter The ONLY newsletter helping local Worcester, MA businesses grow their brand & marketing through weekly, actionable tips and insights. Hi Reader, Your local business’s brand color shouldn’t be an afterthought. Color is one of the most memorable aspects of a brand identity, even more so than an image or graphic. Think of your favorite brands. You can probably recall their brand color before you even think about their logo. McDonald’s John Deere Tiffany Co....
3 months ago • 1 min read
The Brand to Business Newsletter The ONLY newsletter helping local Worcester, MA businesses grow their brand & marketing through weekly, actionable tips and insights. Hi Reader, Need a quick and simple way to clean up your brand identity? Keep your font choices consistent and to a minimum. One or two will do. Actually, one font with different variations (bold, italic, condensed, etc.) is all that most local brands need. Take a quick scroll through your social posts and count how many...
3 months ago • 1 min read
The Brand to Business Newsletter The ONLY newsletter helping local Worcester, MA businesses grow their brand & marketing through weekly, actionable tips and insights. Hi Reader, The first sentence you write is the most important. Why? It gets your audience to read the next sentence. And the next after that. Want to learn how? Here’s a simple framework you can use today to command your customers’ attention. Thanks for reading! Until next week, David Want more help with your brand? Get a free...
4 months ago • 1 min read
The Brand to Business Newsletter The ONLY newsletter helping local Worcester, MA businesses grow their brand & marketing through weekly, actionable tips and insights. Hi Reader, If you use social media to market your local business, like many of my clients, you’re probably frustrated by your brand getting lost in the feed. One of these strategies could be the answer. I’m particularly excited to try the tip about reposting local content. Thank you for reading! Until next week, David Want more...
4 months ago • 1 min read
The Brand to Business Newsletter The ONLY newsletter helping local Worcester, MA businesses grow their brand & marketing through weekly, actionable tips and insights. Hi Reader, One thing I notice among many Worcester businesses is that their logos don't match the strength of their product or service. You may be proud of your local business’s logo, but is it really getting you what you truly want—more local customers? Is it unique enough to stand out from your many local competitors? Does it...
5 months ago • 1 min read
Hi Reader, I was recently part of a conversation on LinkedIn about relying too much on AI for ideas and answers. The post was saying as we use AI more, we rely less on our own creativity to come up with unique solutions to problems, reducing our capacity for critical and creative thinking. I 100% believe this to be true. I’ve found myself in this trap, and I always question the results and reasoning behind why in the first place. For local small businesses, I understand the value in being...
11 months ago • 1 min read