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The Brand to Business Newsletter

A simple way to keep your Worcester business from being overlooked.

Published 28 days ago • 1 min read

The Brand to Business Newsletter

The ONLY newsletter helping local Worcester, MA businesses grow their brand & marketing through weekly, actionable tips and insights.

Hi Reader,

Your local business’s brand color shouldn’t be an afterthought.

Color is one of the most memorable aspects of a brand identity, even more so than an image or graphic.

Think of your favorite brands.

You can probably recall their brand color before you even think about their logo.

McDonald’s

John Deere

Tiffany Co.

Coca-Cola

Starbucks

Harley-Davidson

T-Mobile

Spotify

They all have a specific brand color used consistently throughout their marketing.

If you want to make sure your Worcester business is using color properly to stick in your customer’s mind, this is one of the best explanations I’ve come across on how to do it.

Thanks for reading!

Until next week,

David

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The Brand to Business Newsletter

by David Gorham, a Brand Identity Designer for Worcester, MA

Helping your local business get more customers from your branding & marketing efforts. Join to get actionable tips and insights delivered to your inbox every Saturday morning.

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