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The Brand to Business Newsletter The ONLY newsletter helping local Worcester, MA businesses grow their brand & marketing through weekly, actionable tips and insights. Hi Reader, Your local business’s brand color shouldn’t be an afterthought. Color is one of the most memorable aspects of a brand identity, even more so than an image or graphic. Think of your favorite brands. You can probably recall their brand color before you even think about their logo. McDonald’s John Deere Tiffany Co....
The Brand to Business Newsletter The ONLY newsletter helping local Worcester, MA businesses grow their brand & marketing through weekly, actionable tips and insights. Hi Reader, Need a quick and simple way to clean up your brand identity? Keep your font choices consistent and to a minimum. One or two will do. Actually, one font with different variations (bold, italic, condensed, etc.) is all that most local brands need. Take a quick scroll through your social posts and count how many...
The Brand to Business Newsletter The ONLY newsletter helping local Worcester, MA businesses grow their brand & marketing through weekly, actionable tips and insights. Hi Reader, If you use social media to market your local business, like many of my clients, you’re probably frustrated by your brand getting lost in the feed. One of these strategies could be the answer. I’m particularly excited to try the tip about reposting local content. Thank you for reading! Until next week, David Want more...