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The Brand to Business Newsletter The ONLY newsletter helping local Worcester, MA businesses grow their brand & marketing through weekly, actionable tips and insights. Hi Reader, One of the best ways to sell your product or service for your local business is by having your customers tell others about it. Whether it’s word of mouth, online reviews, or testimonials, if people are talking positively about your business, it’s likely to pay off with a sale. However, most reviews and testimonials...
The Brand to Business Newsletter The ONLY newsletter helping local Worcester, MA businesses grow their brand & marketing through actionable tips and insights. Hi Reader, As a local small business owner, you've probably felt lost or frustrated at times when it comes to making sure your brand is found by local customers online. You may have asked questions like... How do I get to the top of Google? What is SEO, and do I really need it? Wait–now there's AI search? How do I make sure I show up on...
The Brand to Business Newsletter The ONLY newsletter helping local Worcester, MA businesses grow their brand & marketing through weekly, actionable tips and insights. Hi Reader, Your local business’s brand color shouldn’t be an afterthought. Color is one of the most memorable aspects of a brand identity, even more so than an image or graphic. Think of your favorite brands. You can probably recall their brand color before you even think about their logo. McDonald’s John Deere Tiffany Co....